You are the product! We are all in the business of Marketing Us!

Most of us are familiar with the Elevator Pitch concept, which was developed as a 30 second (an elevator ride) pitch on your business idea to a potential investor. However, many of us neglect to have our own compelling introduction about who we are (our ‘Personal Pitch’) so that the audience knows who they are engaging with.

The Personal Pitch can be more challenging. Rather than being a business idea, which is somewhat removed from us, the Personal Pitch is about us. Most people do not like talking about themselves. However, to build trust we need to show them our authentic self.

‘Your Personal Pitch is Your Amazing Succinct Career Story’

Your Personal Pitch is a summary of your story about the impact you have made in the world to date, your gifts, and talents, your career dreams and the impact you want to have on the world.  It’s about your core skills, personal attributes, values, achievements and it is important and sometimes hard stuff to share, particularly in 30 seconds! This technique is often adapted to personal introductions when networking, introductions in meetings and interviews.

Sometimes people fail to share because they have not considered it important or relevant. Others know their story well and how they want their story to unfold, yet, lack the confidence to share this with others. Both result in the audience missing out on learning about your ‘value add’ to them. We often forget that the audience needs to know who we are to build trust and assess our competence.

‘Don’t be afraid to capture the magic of who you are, & share it in your pitch’

Here’s an example of a CFO’s Personal Pitch used to introduce themselves to a company who is looking to resolve a problem with data accuracy in their business systems.

Hi, my name is John. For the past 15 years, I have worked with dynamic start- ups in healthcare and helped them commercialize and grow sustainable businesses. Currently, I am a CFO of a dynamic healthcare technology company where I am heavily involved in the Accounting, Strategy and Technology system development. Recently, working with our IT team we have created a new technology to improve the healthcare data accuracy within the public healthcare system by 50%. I am excited about the improved healthcare outcomes it offers as well as the time saved in problem-solving.

Crafting Your Personal Pitch

Crafting your Personal Pitch will take a little bit of time and practice. If done well, it will be instrumental in helping you create wonderful career opportunities. Everyone has an amazing career story to share.  You will be surprised how people are interested to hear your story too. The key is to capture your career story in a succinct engaging manner keeping in mind your audience. If your audience is engaged, they will want to find out more about you.  Which is why you need to take into account every audience. Your Personal Pitch may differ at a casual social networking event, to that of an industry conference.

It is important to remember that your Personal Pitch is your amazing succinct career story.   Do not fall into the trap of letting your education, job title or employers brand overshadow you. For example, when networking in person or on their LinkedIn profile (online business networking) most people state their name, occupation and employer! Avoid this at all costs. Own your Personal Brand and your Personal Pitch.

Below is a template to help you start to craft your own amazing Personal Pitch and capture the magic of you and what you offer to the world of work. It will take a few attempts to get it right and deliver it authentically. The secret to a great personal pitch is that is delivered with confidence, authentic and consistent to your personal brand. We recommend that you practice your pitch to gain confidence. Then see the difference it makes in your engagement with your audience.

Your Personal Pitch Template

Imagine you are going to an event. Think about the specific audience at the event and how you want to position yourself. What outcomes are you seeking? What do you want to share with this audience in your pitch to make your personal brand clear & achieve your outcomes?

  1. Introducing you and your background – name, relevant work experience and education that positions you for the career you have or are looking to have.
  2. The value you bring? – skills & talents, key achievements, personal attributes, networks.
  3. Who you are focused on added value to or fixing problems for? types of problems you have solved in the past, or want to be solving, industries or companies you want to help.

Your Personal Pitch              Now summarize 1+2+3 into a short paragraph (see example above)

 


Personal Branding Coaching Support

Crafting an engaging Personal Pitch is a part of building and sharing your Personal Brand with the right audiences. If you are seeking support around developing your personal brand, contact our Career & Executive Coaches at Diversitas to learn more about how we can help you.

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