Why Your Big WHY Matters
At least half the working population is not happy at with employee satisfaction survey results ranging from 50-70% of Australian workers are unhappy or dissatisfied with their jobs. It is a sad statistic particularly for Australia which is considered the lucky country where people generally have a lot more choices around education and employment than they do have in many other countries.
So, what keeps at least half the working population in jobs they really don’t enjoy or may even hate? There are many reasons as you can imagine from financial commitments, to lack of confidence, fear and the list goes on. A big reason however is that they don’t know what else they could do, and they don’t know their Big WHY? They have not spent the time reflecting and looking inward to learn more about what a meaningful job or career would look like for them. If you don’t know what your Big WHY or purpose is it is unlikely you will have the motivation and confidence to take action to drive a career change.
The Golden Circle
The work of Simon Sinek’s Golden Circle – starting with why Is a wonderful starting place with a great simple visual model to highlight how it all stems from the centre, in this case your centre. Before we can make a career change, we need to start with our WHY and then we can move outward to the HOW and the WHAT. The work in the ‘The Career Clarity Program’ will help you to clarify your BIG WHY? It will require a lot of drilling down to get to the essence of your Big WHY or purpose. It is very much an iterative process and one that I would encourage you to stick with. You will go through stages of overwhelm and just wanting an answer or direction, the pieces will eventually fall into place if you go with the process.
We can take your Big WHY to a deeper level by using the ‘three whys’ to really define your purpose when it comes to our careers.
For example, you can start by asking why to the first question and drill down 2,3, 4 or even more levels until you get to the deep answer.
- Why do I want to change careers? E.g. I am not challenged or motivated. I know I have more to offer.
- Why am I not feeling challenged or motivated at work? E.g. If I reflect, I don’t think I have ever felt challenged or motivated in my role as an engineer. I cannot recall waking up excited to go to work. I studied and worked in engineering as my parents wanted me to. I did like building things with my hands as a child.
- Why did you like building things as a child? E.g. When I think about it, while I did not mind the ideas and design part of building something, I was much more a get in and build it through trial and error person. I loved the actual building part and using my hands, being hands on and tactile. I don’t get this in my job it is all office based and computer based.
The Golden Circle has three rings, the WHY in the centre which we have explored which is your purpose when it comes to work.
What jobs or careers are aligned with your Why and sense of meaning and purpose you will derive from your work? Remember you will spend 1/3 of your life at work!
The HOW in a career context looks at your process and method of making the career change. This is what the careers work in the ‘The Career Clarity Program’ will take you through the process of how to make the transition, looking at researching industries, exploring study if relevant, career vision and goals, information interviewing, then working on your personal brand and personal branding tools (CV, LinkedIn etc).
The WHAT looks at the results and what you need to do to get these results to achieve your career goals. This is closer to the external world. The WHAT is when you deliver on your goals in the form of networking, interviewing, attending events and all the activities that will lead you to securing the next job or start of a new career path.
Having a Big WHY Focus
‘The Career Clarity Program’ will focus largely on the WHY?
The reason being is that many people skip this step and go straight into the HOW or WHAT. If you don’t have your WHY clear you are unlikely to find a career path that gives you the sense of satisfaction and purpose that you seek. The WHY is the uncomfortable part of the process, yet it is only through this discomfort and reflection that we can look to find the deep answers we desire.
Defining your WHY at a deeper level is the foundation of all the subsequent careers work.
It enables you to find work and a workplace aligned with your values, a place where you can be the ‘true’ you without wasting energy trying to confirm. You will work with purpose and happiness and can achieve your career vision and goals, your definition of success.
The HOW and WHAT will be covered in subsequent programs and/or with your career coach.