Blog

Most of us are familiar with the Elevator Pitch concept, which was developed as a 30 second (an elevator ride) pitch on your business idea to a potential investor. However, many of us neglect to have our own compelling introduction about who we are (our ‘Personal Pitch’) so that the audience knows who they are engaging with.

The Personal Pitch can be more challenging. Rather than being a business idea, which is somewhat removed from us, the Personal Pitch is about us. Most people do not like talking about themselves. However, to build trust we need to show them our authentic self.

‘Your Personal Pitch is Your Amazing Succinct Career Story’

Your Personal Pitch is a summary of your story about the impact you have made in the world to date, your gifts, and talents, your career dreams and the impact you want to have on the world.  It’s about your core skills, personal attributes, values, achievements and it is important and sometimes hard stuff to share, particularly in 30 seconds! This technique is often adapted to personal introductions when networking, introductions in meetings and interviews.

Sometimes people fail to share because they have not considered it important or relevant. Others know their story well and how they want their story to unfold, yet, lack the confidence to share this with others. Both result in the audience missing out on learning about your ‘value add’ to them. We often forget that the audience needs to know who we are to build trust and assess our competence.

‘Don’t be afraid to capture the magic of who you are, & share it in your pitch’

Here’s an example of a CFO’s Personal Pitch used to introduce themselves to a company who is looking to resolve a problem with data accuracy in their business systems.

Hi, my name is John. For the past 15 years, I have worked with dynamic start- ups in healthcare and helped them commercialize and grow sustainable businesses. Currently, I am a CFO of a dynamic healthcare technology company where I am heavily involved in the Accounting, Strategy and Technology system development. Recently, working with our IT team we have created a new technology to improve the healthcare data accuracy within the public healthcare system by 50%. I am excited about the improved healthcare outcomes it offers as well as the time saved in problem-solving.

Crafting Your Personal Pitch

Crafting your Personal Pitch will take a little bit of time and practice. If done well, it will be instrumental in helping you create wonderful career opportunities. Everyone has an amazing career story to share.  You will be surprised how people are interested to hear your story too. The key is to capture your career story in a succinct engaging manner keeping in mind your audience. If your audience is engaged, they will want to find out more about you.  Which is why you need to take into account every audience. Your Personal Pitch may differ at a casual social networking event, to that of an industry conference.

It is important to remember that your Personal Pitch is your amazing succinct career story.   Do not fall into the trap of letting your education, job title or employers brand overshadow you. For example, when networking in person or on their LinkedIn profile (online business networking) most people state their name, occupation and employer! Avoid this at all costs. Own your Personal Brand and your Personal Pitch.

Below is a template to help you start to craft your own amazing Personal Pitch and capture the magic of you and what you offer to the world of work. It will take a few attempts to get it right and deliver it authentically. The secret to a great personal pitch is that is delivered with confidence, authentic and consistent to your personal brand. We recommend that you practice your pitch to gain confidence. Then see the difference it makes in your engagement with your audience.

Your Personal Pitch Template

Imagine you are going to an event. Think about the specific audience at the event and how you want to position yourself. What outcomes are you seeking? What do you want to share with this audience in your pitch to make your personal brand clear & achieve your outcomes?

1. Introducing you and your background – name, relevant work experience and education that positions you for the career you have or are looking to have.
2. The value you bring? – skills & talents, key achievements, personal attributes, networks.
3. Who you are focused on added value to or fixing problems for? – types of problems you have solved in the past, or want to be solving, industries or companies you want to help.

Your Personal Pitch              Now summarize 1+2+3 into a short paragraph (see example above)

 

---

Personal Branding Coaching Support

Crafting an engaging Personal Pitch is a part of building and sharing your Personal Brand with the right audiences. If you are seeking support around developing your personal brand, contact our Career & Executive Coaches at Diversitas to learn more about how we can help you.

At the Australian Psychological Type Conference (AusAPT) this month, we were fortunate to have some fantastic speakers from Australia, the US, NZ and the UK. Two of the speakers, Jane Kise and Ann Holm, presented an engaging and theatrical demonstration of their Saboteurs, which are self-driven thoughts that hold us back. This presentation was based on the work of Shirzad Chamine, the author of the New York Times bestselling book ‘Positive Intelligence’ and designer of the Positive Intelligence assessments on Saboteurs.

“The Judge is the universal Saboteur that afflicts everyone. It is the one that beats you up repeatedly over mistakes or shortcomings, warns you obsessively about future risks, wakes you up in the middle of the night worrying, gets you fixated on what is wrong with others or your life, etc. Your Judge is your greatest internal enemy, activates your other top Saboteurs, causes you much of your stress and unhappiness, and reduces your effectiveness.”  Source: https://www.positiveintelligence.com/assessments/

I think we can all relate to the Judge saboteur and how it can hold us back from getting on track in our careers. You may refer to it as the internal critic or those negative voices in your head. The one’s that hold you back, cause you to slip up, worry or just bring unnecessary negativity into your life.  There are 9 Self Saboteurs in this tool: Stickler: Pleaser; Hyper-Vigilant; Restless; Controller; Avoider; Hyper-Achiever; Victim and Hyper-Rational.

If you are ready to increase your self-awareness, discover your top 3 Saboteurs and engage and strengthen your inner Sage to fight back then I would encourage you to invest the time to do the assessment and read the comprehensive report.

You may or may not be surprised with the results. I know for me, one was a bit of a shock. However, when I reflected on it, it made sense and I identified several situations where my saboteur has held me back in the past! You may discover some of the answers to why your career is not on track?

To complete this free assessment and read an insightful report on your saboteurs go to https://www.positiveintelligence.com/assessments/

 

Last month I had the good fortune to do a podcast with The Wellness Collective girls, Cecelia Ramsdale & Nat Kringoudis and spoke about our types and how we can be happier at work.

Perception is everything but if we are unaware of ourselves and how other people see us, we can find ourselves miscommunication and certainly not getting to where we want in life. When we know about our own personality type as well as others, we can use this as powerful information to help us get what we want in life.

On The Wellness Collective, Nat & Ceceliachat with me about how we can find out more about ourselves and use it to our advantage in life!

Click to listen to the Podcast.

To find out more you can visit The Wellness Collective 

For coaching support & MBTI personality profiling visit us at  Diversitas

 

 

 

 

 

 

 

“there is now considerable scientific evidence for the idea that cognitive or deep diversity – that is, diversity in how people feel, think, and act – has significant benefits for organizations” source  Tomas Chamorro-Premuzic  

 

While there are many great interventions within organisations to increase awareness and drive change around social, gender and cultural diversity,  one area that seems to be neglected is cognitive diversity, which looks at the deeper psychological functions of each individual.

As a coach, I wonder why organisations only look at diversity at one level.  Maybe it is all too hard to factor in the time and effort or is the organisation lacking in expertise in People & Culture function within HR? Interestingly, there are really effective tools to help organisations understand the cognitive diversity of their employees.

One tool that has been around since the 1940’s, the Myers-Briggs Personality Type Indicator (MBTI), which defines and measure cognitive diversity around our four preferences for gathering information (Sensing Vs Intuition) and making decisions (Thinking Vs Feeling).  It stands to reason to achieve a good well-considered decision making you need to factor in all four of the preferences as shown in the Z model image below. Which is very hard for one person to do effectively!

Yet within many organisational groups we see a lot of ‘group think’ – people who share the same cognitive style, which can at times be a positive thing for collaboration, but does not necessarily position the team for growth!  Particularly if those making the decisions have not developed their self-awareness and effectively used their non-preferred cognitive functions. For example, if a dominant decision-making style is ‘Thinking’, leveraging their logic, yet they fail to tap into their ‘Feeling’ preference and consider the needs of the people around them when making important decisions.

From a workplace culture perspective, given so much of the miscommunication, conflict, and stress can be caused by different cognitive styles, providing employees with an awareness of their preferences and those around them can only be a positive thing.

Rather than simply taking in information and making decisions leveraging their dominant cognitive functions, which provides one perspective only, they can start to gain an awareness and appreciation of the other preferences, all of which are equally as valid as their own. Steering away from the mentality of ‘I am right’ and ‘you are wrong’, that there are various equally valid diverse solutions. Yet in organisations where employees are so often under stress, this can be forgotten (even if it was once known).

Take a moment to reflect on your own cognitive style?  Then consider the dominant cognitive style of those in your management and leadership groups?  It may be time for your organisation to consider adding cognitive diversity to its mix of diversity initiatives and professional development. This training will also give leaders an awareness of a fantastic tool that will help them understand the preferences of their team, colleagues and clients too.

For organisations, leaders, and managers interested in learning more about cognitive diversity and training & development options to develop this please visit us at Diversitas or contact us to discuss your needs.

Kelly Magowan is a Career & Executive Coach, Leadership Development Facilitator, and runs MBTI® Training programs for organisations through Diversitas.   She has built a reputation as a thought leader in the careers space, regularly appearing on ABC Radio.

So often a new client comes to us because they have made a multitude of job applications and have become very frustrated about their lack of success. Some blame the recruitment system (rightly so, as there are many flaws), others dislike recruiters and often they just simply lose confidence in themselves and their ability to successfully job search. Therefore, they turn to a career coach as a last resort, in search of expert help.

Job searching is a challenging process for the best candidates, particularly with online job sites and complex recruitment process. It is time consuming and often you are writing an application for a very vague job ad. Without knowing ‘how to play the job search game’ you can dwindle away hundreds of hours and find yourself not even getting through to the interview stage.  In this article we will explain some of the rules of the game and ways to increase your ‘Yes’ pile odds.

Some myths about online job applications …

Technological change has created opportunities for organisations and candidates to communicate 24/7. It has also enabled people from anywhere in the world to connect. The bad news is that this ease of communication creates the assumption that it is easy to get to interview stage. Here are some common reasons why the process is not working and some relevant examples:

• The recruiter may write a vague advertisement or do not check the details and attract too many candidates or even inappropriate candidates. One example is a recruitment client who accidently marked the location for the job as Melbourne, USA, not Melbourne, Australia!

 

• The candidate will tend to write generic one application for many jobs and avoid tailoring their application for each job. The similarity of the process may also make candidates assume the requirements for each application are exactly the same for every job. I helped a client get through to the ‘yes’ pile after their first application was rejected. By helping them write an authentic cover letter that described why they were really interested in the organisation the second application was successful.

 

• Candidates do not read the job application instructions. Another client specifically asked for an extra piece of information in the application – a short description of their interest in this small, start up business. Only one applicant out of 60 actually submitted as per client’s instructions! If you want the role you have to follow the application instructions exactly. There is usually a very good reason why they want this information.

 

• The technology is only as smart on recruitment as the person who entered the selection criteria in the recruitment system. Some recruitment software providers call it ‘AI’, where key word matching is a tool used to shorten a large application list. If your application does not include the key words, its unlikely it will make it to stage two, having a human review it. Once I had a client apply for a role in Australia who was originally from America. The computer system allocated my client’s application to the USA office due to an assumption based on the last role, which happened to be in USA!

 

I am sure that you will appreciate that there are many other reasons for lack of job application success. Watch this TedTalk on one recruiter’s experience of poor online applications for internships in Dubai and suggestions on why they were unsuccessful.

What will you do differently to make you are in the ‘yes’ pile?

Here are our top three tips to help you prepare successful job applications.

Tip #1: Take a strategic approach to your job search

One of the most important tips for job searching is to value the learning experience and start by preparing your story and exploring your interests, personality, values and strengths before setting a career direction. Then the job search is actually the marketing part of your job search, not the starting point.

Set aside some time when you have no deadlines or interruptions to review and update your resume (and your career strategy too) when you do not need it. This will take the pressure off yourself to produce something quickly when you need to make a job application. By allocating time to write your resume when you are not applying for a new job you will be less stressed and thinking clearer about what you include in your resume.

Incorporating career planning and resume updates into your year will also help you to prepare for your annual appraisal and reflect on your career progress too. Your resume is a marketing document and using the principles of ‘getting prepared before you go to market’ by clearly knowing what you want to sell, who is your likely customer, will help you create a winning resume.

Think of your resume as a database of your career history. You can create a long document that lists your key achievements and records your career moves, qualifications ready to edit down to create a tailored resume for a specific application. This could also be used for your annual career development and appraisal discussions with your boss. Think about how you can use this database to help argue your case for a pay rise too.

Tip #2: Focus on solving the hirer’s problem

A client rang me very stressed about an executive level job application and wanted resume writing help in the next 24 hours. When I reviewed the advertisement, it required a specific qualification that my client did not have. When I pointed this out to my client, they were so relieved that they did not waste their time applying for a job that they had no chance of getting.

This story illustrates that so many job seekers do not know what the recruiter wants. Often our fear of acceptance is tied up in writing a resume and we feel that the audience is judging us by reading our resume. In reality, when you apply for a job, your audience will want you to succeed as they want you to fix their problem – to fill their vacancy.

The audience, or recruiter, will have written a job advertisement with an ideal candidate in mind. So, use the information they give you to understand what they are interested in. Create a checklist to make sure that you have written about all the ‘essential criteria’ in your resume. That way you will be writing about what they are interest in and easily engage your audience.

Get familiar with your audience. Do some research on the company, find out why there is a vacancy, explore their culture and look at the profile of the people who are in the recruitment process. Company website and LinkedIn are great resources for this information. See glassdoor.com for some key employer profiles.

Using this technique will also help you to check whether you are applying for a role that is right for you too.

Tip #3: Analyse the job advertisement to avoid wasting your efforts

Read the job advertisement and position description in detail to check that you are clear on the job requirements (see the key criteria section). Then, use a checklist to make sure that you match at least 80% of the key criteria. Do not waste your time on applying for jobs that are not right for you. This exercise will keep you objective and help you to plan how you write your application too.

Use the advertisement to learn about the organisation reasons for the vacancy. Note any concerns. This is research! Get to know your job market – country, industry and profession. This analysis will also help you to reflect on why you want the job too. All important to include this in your cover letter.

Need extra help?

If you are feeling stressed about your job search in Australian and would like career coaching support contact us for a complementary initial discussion on your needs and how our coaching programs can help you to make the most of your job applications on our website.

Sue Daniels +61 417 331 162. sue@diversitas.com.au

Kelly Magowan +61 417 330 693 kelly@diversitas.com.au